Forrester Research found that a third of online users started their product searches on Amazon, compared to 13 percent who started their search from a traditional search site. This external factor impacts the companys competitiveness and market share, especially in consumer electronics. Remember that by itself, a SWOT isn't actionable. Google dominates most of the markets it operates within, including: How does Googles leadership position in these markets help the company to gain competitive advantage? In evaluating the business, market changes are considered, pertinent to rapid technological advancement and changes in consumer preferences and expectations. For example, the company could broaden its product mix to include new smart devices that use existing products like Google Assistant. IBM Watson Health. Today, Android holds more than 72% of the global smartphone users, whereas Apples iOS holds 27.22%. For example, higher market penetration of Chromebooks and Pixel devices could raise revenues and improve the usage of online services like the companys cloud storage. Google keeps all of your data. Take immediate action to stop the decline in revenue by investigating the reason. In addition, this SWOT analysis of Google includes business diversification as an internal factor that strengthens the corporation. Google got involved in several antitrust controversies for years. Available at: https://gs.statcounter.com/search-engine-market-share/desktop/worldwide Accessed March 23, 2021, StatCounter (2021). The market is ready for Google to launch its new technologies like Google Glasses and Google Play. Get instant access to my Marketing Library and all of its ebooks for FREE right now. In 2020, Google saw the first ad revenue decline in more than 26 years. A crucial step in research and data analysis includes collecting primary data from the target audience. Failure in Social Media Revolution: Before the emergence of social media giants like Facebook and Twitter, most people relied on Google to access the latest news digitally. Unilever SWOT Analysis 2023: A Consumer-Friendly Report. And they relentlessly keep innovating and launching new products. According to Statista, Google held more than 85% of users in January 2022 worldwide. Recently, Google was fined for breaching EUs online privacy laws. It develops and provides large number of products and services based on internet. It also helps you think about external opportunities and threats that could affect your company's performance. The logo of Google is also one of the most recognized symbols. YouTube ads and Google Other segment (Google Play, YouTube subscriptions and hardware sales) segments were the top contributors to the revenue growth in 2020, growing by 30.5% and 27.6%, respectively. Amazon. Traditionally, this framework has you conduct an internal examination of your organization's. SWOT diagrams also help you explore the differentiators between yourself and your competitors. Users are also permitted to exchange both video and text-based messages online and to exchange documents online. SWOT analysis of Google in detail Strength: All the companies need to know their strengths as it will identify the areas that have helped them acquire their current position. Among them are the Google cloud services such as Google Drive and Google Photos, where you can store your data. Conducting a SWOT Analysis. With EdrawMax Online, you can create over 280 types of diagrams, charts, and visuals. Strengths in the SWOT analysis of Google The simple look and feel of Google search engine which every single user can access and gain useful information is the major strength of google. As one of the worlds most valuable companies, Google is a case of profitability and success through technological innovation and business diversification, combined with strong branding and related strategies. We use cookies for website functionality and to combat advertising fraud. SWOT Analysis of Google Strengths Market Leader in Search Engines Perhaps the biggest strength of Google is that it is the undisputed leader in search engines, which means that it has a domineering and lion's share of the internet searches worldwide. A company like Google always competes with the most prominent tech giants like Apple, Microsoft, Amazon, Twitter, etc. They can also increase their online presence. $40.2 Billion, 2020; $ 34.3 Billion, 2019; $30.7 Billion, 2018. There are massive SWOT templates and symbols to choose from, and creating a SWOT analysis diagram could be really simple. It declined roughly 8%, and the amount of $29 billion is indeed not small. Google's People Operations team set out to identify which characteristics make a great manager. Available at: https://abc.xyz/investor/static/pdf/20210203_alphabet_10K.pdf?cache=b44182d Accessed March 23, 2021, eMarketer (2020). Not just your personal information, but also what you do on the web. Poor Pricing Strategy: On June 30, 2020, Google raised the subscription price of its YouTube TV servicefrom $49.99 to $64.99permonth. Other Bets or Moonshots is a portfolio of new promising businesses, which, as Alphabet is expecting, will disrupt the industry, in which they operate, or dominate the newly emerging industries and will generate significant revenue in the future. On the web, anywhere you go, you will see at least one product from Google. But SWOT pushes you to review it from new angles and analyze new aspects. And to add to this, its dominance has hardly ever bothered its users. SWOT analyses can be applied to an entire company or organization, or individual projects within a single department. SWOT is an acronym for Strength, Weaknesses, Opportunities, and Threats. The company spends less time and investment in marketing. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Even a tech-giant like Google goes through continuous ups and downs. No matter how big a company is, there are always ways to improve. If this continues to result in a severe drop, then that will affect the company financially. Available at: https://www.idc.com/getdoc.jsp?containerId=prUS47482321 Accessed March 23, 2021, Fortune Business Insights (2020). Did you know Google was originally named BackRub? De Corniere, A., & De Nijs, R. (2016). Nestle SWOT Analysis: An Impressive and Detailed Report! We and our partners use cookies to Store and/or access information on a device. Then we moved forward to discuss Googles SWOT analysis in depth. And that means going beyond a simple list of facts about your business. Opportunities and threats are externalthings that are going on outside your company, in the larger market. Manage Settings Companies plead with EU regulators for action on Google. Google SWOT Analysis 2023: A Resourceful Report! SWOT is an acronym for "Strengths, Weaknesses, Opportunities, and Threats." SWOT analysis is an important tool, especially for leaders and top-management. To get in the game, Google has attempted to launch several social media platforms too. Google has opportunities to grow and improve. Use the method that makes it easiest for you to organize and understand the results. All the companies need to know their strengths as it will identify the areas that have helped them acquire their current position. This power-duo formed Google- technology company as a research project, while at Stanford University. I'm Angela, founder & content creator of SWOT Hub. In June 2020, more than 1,600 Google employees petitioned the company to stop offering its G-suite services to police departments in the light of Black Lives Matter protest. SWOT analysis assesses. Hence its risky to have it as a major source of income. In addition, this SWOT analysis considers the expansion of Google hardware usage as a growth opportunity. And few others which have become super-essential nowadays. It can be said that for most of us Google is synonym to internet! Worldwide Wearables Market Forecast to Maintain Double-Digit Growth in 2020 and Through 2024, According to IDC. Each of Googles core products and platforms such as Android, Chrome, Gmail, Google Maps, Google Play, Search, and YouTube has over one billion monthly active users.[1]. To conduct a SWOT analysis, follow these steps: List your company's strengths and weaknesses and its opportunities and threats. In 2001, the company had fewer than 300 employees; then it increased 10-fold to 3000 in 2004, it grew 10-fold again to 32,470 in 2011. Google LLC can exploit the following opportunities in its industries and markets: This SWOT analysis identifies the opportunity to develop new products to grow the technology business. Many advertisers have boycotted Google and YouTube, which can be a weakness of the company. As for Google, it has a huge revenue of $161.86 Billion (2019). Now some might argue that Google has used this pseudo-monopoly situation in its favour. Now lets analyze in a little bit more detail. Nonetheless, regulatory restrictions are necessary to addresses stakeholders concerns (see Googles corporate social responsibility strategy). Since then, the company has grown in leaps and bounds and became a tech giant in the mainstream media. (FYI: FAANG = Facebook, Amazon, Alphabet, Netflix, and Google). In this aspect of the SWOT analysis of Google, the weaknesses hinder the business from exercising maximum control on its products, resulting in disparities in customer experience. Google. Mobile Operating System Market Share Worldwide. It's most widely used by organizationsfrom small businesses and non-profits to large enterprisesbut a SWOT analysis can be used for personal purposes as well. This article helps me to know about google shortly. The study will examine SWOT Analysis in a historical, theoretical, time frame perspective, as an effective situation analysis technique which plays an important role in the fields of. Khan, M. L. (2017). Copyright by Panmore Institute - All rights reserved. Google's first foray into Chinese markets was a short-lived experiment. Strength Googles brand value is $191 Billion (Statista, 2021). And SWOT analysis of Google is your way to start! Available at: https://www.youtube.com/yt/press/statistics.html Accessed March 23, 2021, Statista (2021). A new generation of Google Glass will sell like hotcakes now that wearing technology is a regular thing. For Google SWOT analysis, it is essential to know its basic facts, including the timeline and milestone development. Even though Google is the best search engine, they have particular weaknesses , The companies can use their opportunities strategically to ensure their growth. A SWOT analysis is helpful for strategic planning at Google LLC. Available at: https://www.pwc.com/us/en/industry/entertainment-media/assets/pwc-cis-wearables.pdf Accessed March 23, 2021, Blockthrough (2020). This is a reflection of their confidence in the future of India and its digital economy. Thanks. Google has been criticized a few times for their anti-encryption drive to reduce child abuse. Available at: https://www.crunchbase.com/organization/amazon Accessed March 23, 2021, Crunchbase (2021). SWOT Analysis on Google Meet, Zoom, and Microsoft Teams Google Meet Strengths Weaknesses Can host video calls up to 100 people No desktop required Secure, compliant, and reliable meeting infrastructure 60 minutes duration of limit for free users Can only access via the Google Chrome web browser if you don't have the application Opportunities Google PESTEL/PESTLE Analysis & Recommendations, Googles Organizational Structure & Organizational Culture (An Analysis), Google Five Forces Analysis (Porters Model) & Recommendations, Googles Mission Statement and Vision Statement (An Analysis), Googles Organizational Structure & Its Characteristics (An Analysis), Googles Generic Strategy (Porters) & Intensive Growth Strategies, Alphabets (Googles) Corporate Social Responsibility (CSR) & Stakeholders, Googles Organizational Culture for Competitive Innovation, Alphabet (Google): Operations Management, 10 Strategic Decision Areas, Productivity, Meta (Facebook) SWOT Analysis & Recommendations, Walt Disney Company SWOT Analysis & Recommendations, Googles Marketing Mix (4Ps) for Global Success, Apple Inc. SWOT Analysis & Recommendations, Facebook Inc. Five Forces Analysis (Porters Model) & Recommendations, Facebook Inc.s Marketing Mix (4Ps) Analysis, Apple Inc. PESTEL/PESTLE Analysis & Recommendations, Googles HRM: HR Planning, Job Analysis & Design, Googles generic strategy for competitive advantage and intensive growth strategies, Porters Five Forces Analysis of Google LLC, Googles corporate mission statement and corporate vision statement, Googles corporate social responsibility strategy, U.S. Department of Commerce International Trade Administration The Software and Information Technology Industry in the United States. See our Privacy Policy page to find out more about cookies or to switch them off. Google internet-related service portfolio includes three segments that are; (1) Google services (search engine, Chrome, Android, Google Play, Google Maps, and Youtube), (2) Google cloud (infrastructure and Google workplace), and (3) other Bets (combination of multiple segments) (Google, 2021). SWOT Analysis of Google can give you an uber-level idea about how their products contribute to Google. The strengths identified in this business analysis relate to information and communication technologies and their effects on business competitiveness. You can see the sheer difference between the first and the second. Brick-and-mortar stores could contribute to Googles popularity and create immersive experiences that enhance customer experience quality. How Has the Forecast for Triopoly vs. Other Ad Revenues in the US Changed? In this article, I figure out what the Product Life Cycle of Apple iPod has been like. It will decrease the traffic to the website, and the company may suffer a loss. And hence does not let anyone enter this search- engine market. Providers of digital video services, such as Amazon, Apple, AT&T, Disney, Facebook, Hulu, Netflix and TikTok., Alphabet, Inc. (2021). Taking about its growth, Google is one of the fastest-growing companies in the world. This internal factor makes Google unable to maximize the consistency of customers experience in using its services. In the U.S., the company was recently sued for colluding with Apple to make it the default search engine for Apples browser. Unfortunately even Google News isnt used for that purpose now! It is used to estimate external as well as internal factors along with future and current potential. Share it with your friends: Surabhi Bhuyan is a student at the Indian Institute of Foreign Trade (IIFT), pursuing MBA in International Business. This condition subjects the company to the strategies of brick-and-mortar distributors and sellers. 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