Why is China cracking down on prominent business figures? They follow him for content on friends and family (21.7%) and sports and fitness (22%). With more than a decade of experience in the renewable energy sector in various regions, he now counts with his own PV company. Luca Tilo Scharpenberg, 26, is a YouTuber, podcaster (Dick & Doof) and influencer who sells merch on his webshop. Brooklyn-based Dominique Drakeford, one of the top sustainability influencers, has many accomplishments up her sleeves as an environmental educator, community advocate, social sustainability writer, and sustainability influencer. With a share of 45%of power production in Germany in 2020, renewable energieshave played a key role in the past few years. Since then, the Cologne native has been vlogging about lifestyle, fashion and cosmetics. Doreens trajectory is a journalism one, and she now advocates for products and services that enable sustainable economies. Kate Nelson is a sustainability influencer based in New South Wales, Australia, who is renowned for her zero-waste advocacy and plastic-free lifestyle. Without further ado, heres the list of 100 Top Sustainability Influencers in 2023, that you can collaborate with to help you promote the right message for your brand. Together, they set up an eco-travel and lifestyle blog, The Dharma Trails, where they document their traveling experiences and share knowledge about responsible tourism as well as helpful destination guides that cover the best things to do and places to stay and eat in different locations around the world. The 19-year-old twins started their social media career in 2015 on the platform musical.ly. Holly, one of the best environmental influencers of her generation, is a writer, agroecology advocate, and land back activist based in England, whose primary focus is regenerative sustainability. She worked in various companies in Europe and the United States and is currently an electrical engineer at Vattenfall, one of the biggest electricity suppliers in Germany. As one of the most famous male sustainability influencers in 2022, he has been featured on thousands of media outlets including National Geographic, BBC, CBS This Morning, Discovery Channel, USA Today, LA Times, The Guardian, Huffington Post, and many more. Jazmine also launched her YouTube channel where she uploads slow fashion tips, product reviews, secondhand finds, among others. As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. Follow these 10 thought leaders to stay plugged into the trending news and conversations shaping sustainability and the green energy transition. MONIKA POPPY @sustainabilityiscool (15K), 70. Feb 17, 2023 Mia Amor Mottley and Svenja Schulze. Bodo is a senior PV expert with patents that have been granted by the United States Patent and Trademark Office (USPTO), such as a PV sub-generator junction box for a PV system. Tim has received a lot of recognition and awards, including the 2014 Green Globe Sustainability Champion, a guesting in the hugely popular ABC series War on Waste and a starring role as an Ocean Guardian in the 2017 feature documentaryBlue. The aim is to publicise sustainability in a similar way to leading style blogs a while ago. KAREN HOUSEL @sustainabledaisy (14.8K), 71. New hurdles for rescuers at sea in the Mediterranean, Tunisia: Presidential scapegoating stokes fear and support, Canada Soccer president resigns amid equal pay dispute, Thousands of migrants have died in Southern Texas. Thorstenis Managing Director at Belectric GmbH, and he counts with more than two decades of experience in the renewable energies sector. 5.9 million subscriptions on YouTube and 8.1 million followers* on Instagram, with an engagement rate of 4.48%. Many industries or brands are now gearing towards the movement of sustainability. Nasemann writes about sustainable fashion standards, natural cosmetics and the ecological footprint of different materials, provides shopping hints and arouses interest in ethical fashions with superb photographs. In that case, however, it is not so much the influencers who are responsible, but mainly the family and the psychosocial situation of the young people themselves. It calculates that the total 8.6 million registered footballers in these countries generate a cumulative 39.5bn in positive economic, social and health impacts. "Thus, mimicking individual behavior patterns of influencers is more likely to be constructive, creative and identity-building," he says. Her site, Uncomplicated Spaces, provides a glimpse of her fashion tastes, capsule wardrobe, secondhand finds, and DIY outfits. Their second book collaboration was named Good + Simple and was released in 2014. 24. APRIL JORDAN @the.ethical.edit (10.5K), 82. 1. Diese starken Frauen wollen Vorbilder sein, neue Werte vorleben und inspirieren statt missionieren. Allison K. is a watercolor artist, one of the top sustainability influencers, and a thrifter who is behind the Instagram account @nonlocal.joy where she shares her successes and struggles with transitioning to vegetarianism, minimalism, and low impact lifestyle. one of the most famous environmental sustainability influencers in 2022. and one of the best environmental influencers, fashion resale market is swelling, growing 21 times faster than the retail market. Most of Robs life is mostly spent outdoors, traveling, doing humanitarian services, and speaking about his advocacy for sustainable living. Considering that in January 2022, the worlds population was 7.95 billion people, its clear to see how big Instagram influencers impact can be. Today, the two young women have 17.4 million followers on Instagram, with an engagement rate of 0.46%. Influencers ask for their importance to be recognized and to be called "talent" or "ambassadors". Los Angeles conscious lifestyle influencer Michelle Chavez is focused on purchasing products that do not hurt people or the environmentand creating amazing styles while doing it. Since 2018, she has also starred in the ZDF television series Frhling and won the Nickelodeon Kids Choice Awards for Germany, Austria, Switzerland in 2019 in the Favorite Social Star category. These influencers were then identified and added to our . We use YouTube to embed content that may collect data about your activity. You may need to present your brand in a specific country like Germany. Since 2017, the SROI model has so far been applied to 25 national associations. For example, images on Instagram have 23% more engagement than on Facebook, and videos, , everyone wants to work with content creators and use their reach. Luca started his internet career with gaming videos, His followers are both female (49.10%) and male (50.9, ) while his target audience is also mainly between 18 and 24 years old (54%). Kolsquare's technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. Would you like to know more? It is true that children and young people have always wanted to become pop stars or professional athletes, Meier said,"but today it seems considerably more feasible for people like you and me to get on the social media pedestal and become successful.". , the ad reach of Instagram has grown by 35.6%. Her Instagram serves as an amazing platform to provide inspiration and information on how to lead an eco-friendly lifestyle while juggling the life of a parent. With a keen interest in growing her own food and edible flowers, urban homesteading, and permaculture, she wants to share her knowledge with others, so she created her blog, Sustainable Holly, with a hope to inspire others to grow their own food and make sustainable changes to their lifestyle. Today we will look at some of the top eco-friendly influencers that have been contributing actively in spreading the message of sustainability. She is the co-author of the book called Sacred Cow and the producer and director of the movie Sacred Cow. Below, Kolsquare will show you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. Fully committed to sustainability and future-oriented is Kerstin, a member of the Senate at the German Fraunhofer Institute. Please review the details and accept the service to see this content. Julia Beautx is an actress, singer, presenter and influencer all rolled into one. KARLIE DONACA @imperfect.sustainability (22.5k), 59. Her blog covers sustainable fashion, clean beauty, a low-impact lifestyle, and more. Since Marie Nasemann reached third place in the TV talent show Germanys Next Topmodel in 2009, she has come to know the fashion industry very well. Creating a green and sustainable future: Presenting three influencers who use their platforms for this. Influencers are individuals with a high profile on social media. As one of the top sustainability influencers, Lauren started Package Free shop in Williamsburg in 2017. These days, zur Lwen's videos show her meeting politicians, sharing tips on finances and explaining vegan nutrition. They are trying to raise a voice for the ongoing problems of the society by sharing about issues such as sustainability, environment and pollution. For the last few years the couple have lived on an old farm in Brandenburg to experience how nature works. The top-ranking GreenTech influencer is Alok Sharma. @leonardodicaprio is a well-known actor, environmental activist, and one of the most popular sustainability influencers. Florida-based Natalie Kay Costello, one of the best environmental influencers, used to be in the fast fashion industry for 7 years until she decided to leave and started working on something she deeply cares about sustainable fashion. Aside from her creating content for her blog and channel, she is also an Ecopreneur Podcast Host, Low Impact Movement (LIM) Contributor, and an active member of Ethical Writers and Creatives. Rethinknation currently has 11,000 subscribers on Youtube. Lindsay Miles, one of the top sustainability influencers, is a passionate zero-waste and plastic-free living spokesperson, educator, and founding Director of the Plastic Free Foundation. Currently, he is a Project Developer at WPD, another protagonist in the renewable energy scene. Bjrnis the vice president of renewable energies at Juwi AG, one of the main solar companies in Germany. Eco friendly influencers are those who use their platforms to promote sustainability and environmentally-conscious products and services. 3. andysparkles.de. 10. Her motto is that fashion can exist responsibly, so we can enjoy the art and love behind the things we wear & use every day. German consumers have three priorities that apply to shopping, whether it's online or at the corner shop: shopping needs to be quick, with prompt delivery, and take account of sustainability criteria. Georgette shares on her Instagram many of her energy-saving tips, delicious vegan recipes, eco-friendly products, DIY projects, and many more. Jonathan is active throughout his social media accounts like Instagram, Facebook, Blogger, and Twitter where he documents wasteful practices while providing simple solutions and alternatives. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. Please check your adblocker settings. For Kira small actions can collectively make a big difference, as we all have the power to vote, invest, make lifestyle choices, become activists, and demand change to create the future we want. In the same manner, when influencers endorse a product that they genuinely like, they can inspire their followers to try it as well. Kalyn Callan is one of the rising sustainability influencers, and one of the best environmental influencers, based in London who firmly supports minimalism, secondhand buys, and small eco businesses. She is the founder of climate tech advisory DWR eco GmbH, the co-initiator of Leaders for Climate Action and a mentor at BMW Respond Accelerator and Founders Institute. How did influencers become so important to young people today? RACHAEL WAGSTAFF @simply.living.mindful (10.2K), 83. With a background in electrical engineering, engineering science and renewable energy systems, his expertise lies on renewable energies and climate protection. If you're looking for a place to fill all of your interestcheck out this blog! Andrea Funk reports on fashion and beauty, travel and interior, DIY, hotels and cats. Eco friendly influencers gain the opportunity to work with well-established organizations while reaching a wider audience in the process. Biggest influencers in power: The top ten in Q2 2021. The influencer appeals primarily to 25- to 34-year-olds and. These influencers post on their platforms constantly to promote sustainability within food, clothing, consumption, and living, promote eco-friendly products through their own shops and e-commerce sites. Sustainability is en vogue. Kendal, one of the most famous environmental sustainability influencers in 2022, is a London-based Consumer Behaviour and Marketing graduate and a sustainability influencer behind the Instagram account @sustainable.riley. wrote about the German YouTube dream couple, in May 2022, the Cologne-based influencer confirmed, For the most part, the 29-year-old is followed by women (71.6%). Do sustainability brands work with eco friendly influencers? Reaching out to sustainability influencers Instagram is an effective way to raise awareness of your brand, particularly if its related to environmental topics. Hendrikis the Head of Project Development of Enerparc AG, one of the main solar developers born in Germany. British sustainable lifestyle influencer and blogger Jessica Perkins, ,one of the best environmental influencers, is an avid supporter of ethical fashion and buy local movements. She previously worked in Private Banking for nearly 5 years but left a promising career to pursue her passion. Despite inflation: Consumers in Germany decide to buy sustainably. When it comes to payouts, the amount that sustainability Instagram influencers make can vary significantly depending on their reach and engagement. Manuela Barn, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. Power couple Scott and Rachael Johnston are one of the top sustainability influencers who are based in New Mexico. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. With more than 15 years of experience in communication and sales, he is a Senior Manager at RWE, one of the main German suppliers of electricity. German Architect Combines Sustainability with Agricultural Influences in Utah The Barn Haus by Atelier Jrg Rgemer aims to show that resilient, sustainable buildings can be developed within. Guide She also began manufacturing her own personal care products at the same time as modifying her buying behavior to divert waste from landfills and divest from polluting companies. Olivia aims to spread the message of veganism, minimalism, low-impact living, and self-love that is easy and attainable for everyone. Joining her politics and economics background as well as her experience y in the energy sector, she recently joined the Board of Directors of the German Wind Energy Association (BWE), one of the protagonists of the energy transition in Germany. Many influencers try to make their followers feel that if they do what the influencer does, they will "be as successful and attractive," Stefan Meier, a German media scientist, told DW. I want to raise awareness through my account, impart knowledge and inspire people to imitate. Rianne is best known for her Instagram vs. reality posts. Monika has worked with some of the biggest names in sustainable fashion and food brands. She also launched her blog and YouTube channel with the same name as well as an Etsy store where uploads knitted pieces that she created while making minimal waste. Meera Jain is an educator, speaker, social media content creator, one of the best environmental influencers, and an avid eco-warrior behind the blog and an Instagram account named The Green Mum. Rachael Wagstaff is the woman behind the Instagram account @simply.living.mindful. Find top Instagram influencers in Germany. So we took our readers with us on our journey, describing what we have learned in the process. Topics range from sustainable fashions and art events against microplastics to climate-friendly architecture. FRANCESCA WILLOW @ethicalunicorn (23.1K), 57. Additionally, eco friendly influencers help companies reach a larger segment of potential customers who identify with sustainability values and emphasize ethical consumption practices which is often a key priority of many businesses seeking eco-oriented partnerships. They advertise certain products on their channels andthat is how they make a living, even if it is unclear how much that is in concrete figures. Young people seek confirmation of their own gender on social media, Tillmann said. Brooklyn-based zero waste blogger and cofounder of Intersectional Environmentalist Sabrina Katz had one of the best lifestyle changes made four years after she decided to go zero waste. Through her Instagram, she aims to create a non-judgmental space based on her upbringing and experiences and to send a message that it is okay to be an imperfect environmentalist. Accordingly, the ad reach of Instagram has grown by 35.6% for the total population since the beginning of the year. That same year, 22 percent of German companies planned to spend between 10,000 and 50,000 euros on influencer marketing. Then in 2015, while in her senior year college, Samantha took the route to zero waste living seriously, after watching a video on how to reduce the amount of trash instead of simply recycling what is left. Looking for role models for ecological and ethical consumption? Nevertheless, or precisely because of this, more and more companiesresortto so-called "influencer marketing." She is also the author of Simply Living Well: A Guide to Creating a Natural Low-Waste Home, which provides a wealth of information such as DIY projects, recipes, food preservation tips, gardening tips, and other home practices for simple and sustainable living. Environmental influencers, regardless of their notoriety or fan base, are crucial in educating the public about the need for environmental conservation. Calle de Gnova, 9 1st floor28004 Madrid, Spain+34 687 692 530, This project has received funding from the European Unions Horizon 2020 research and innovation programme under grant agreement N 643381-TBVAC2020. 18 and 24 (70%) and are enthusiastic about the topics of friends and family (37%) and sports and fitness (24.6%). Monika Poppy, one of the most famous environmental sustainability influencers in 2022, is a well-known sustainability influencer, public speaker, and consultant who has been cited as one of the UKs Leading Environmentalists by Forbes. SABRINA KATZ @sustainablesabs (26.1K), 56. They follow him for content on friends and family (21.7%) and sports and fitness (22%). Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. Shia Su is one of the top sustainability influencers based in Canada, who began her zero waste journey in 2014. Additionally, eco friendly influencers often provide insights into how sustainability impacts their lives personally as well as broader society as a whole. TIM SILVERWOOD @timsilverwood (11.5K), 81. Lauren has been living a zero-waste life since 2012. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. Her blog, Greenfashionista, covers both of these topics and much more. More about the sustainability goals 2025 Fields of action in our sustainability strategy Culture, nature and society Besma, one of the most famous environmental sustainability influencers in 2022, is also the founder of Ethical Influencers, an online platform that brings together fellow influencers and creatives to connect with them and support their content. Users are most interested in news (36.5%), you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. All rights reserved | Legal Notice | Privacy policy. Just sustainability is a concept that emerged from the environmental justice movement, which seeks to address the disproportionate burdens of environmental . Read more about influencers in the automotive industry on the Kolsquare blog here. MISTY FOSTER @greensuitcasetravel (14.7K), 72. Like magazines once did, IG gives us daily inspiration on what to wear but, more importantly, it helps to shape our lifestyle and behaviour. Houston-based Eco-activist and writer Diandra Marizet Esparza, one of the best environmental influencers, used to work as a stylist for a leading fashion brand before she realized her true passion as a sustainability influencer and conscious curator. andysparkles.de. At that time we had no idea what a sustainable lifestyle could look like, says Werner. By highlighting sustainable tourism initiatives, @greengirltravels encourages others to consider traveling in an environmentally responsible way. Jessica Clifton is a digital creator, lifestyle blogger, ethical fashion enthusiast, and one of the Top Sustainability Influencers based in Arizona who is on a mission to share her knowledge about sustainable living by offering advice, zero waste tips, product reviews, and her personal experience on her Instagram. Stefanis a university professor for Electrical Energy Technology - Sustainable Energy Concepts at the Paderborn University. Who is Nigerias president-elect Bola Tinubu? On Instagram, 3.2 million people follow him, with an engagement rate of 17.7%. Side by side with sustainability and environmental influencers, we all need to figure out methods to satisfy our demands without sacrificing the potential of future generations to do the same if we are to remain sustainable. He has worked on and headed solar power business projects mainly in Germany, but also in Spain. Find out who is the #1 Instagram creator in 2023 and get a list of the most popular Instagram accounts. Kate firmly advocates conscious consumerism and is a huge fan of preloved items, DIYs, and supporting local businesses. Christine Garcia Urbina has been blogging about her passion for cooking since 2014. Why are sustainability influencers Instagram so popular? We're currently tracking a total of 85,533 influencers in Germany with between 1,000 and 10m followers. margin. She was drawn to sustainable building design and reuse and became interested in sustainable fashion until the concept of sustainability has infiltrated her entire life. Implementing lunchtime and classroom recycling programs at more than 100 schools throughout a district in LA and helping in the transition of more than 2000 businesses into the City of Los Angeles recycLA program are just a few of his major accomplishments. When I was five I was already rescuing toads from the road. Subscribe here: Everyone can make the world a better place, Model Marie Nasemann runs a blog called fairknallt. the beginning of the year. Shanti Joan Tan (@shantijoantan) 25. Just one year later, she won the best food blog in Germany award. Fernandostudied business as well as metallurgical engineering and a MSc in Sustainability and WEEE, to then dedicate himself to the renewable energy sector. Micaela Preston is a published author, professional blogger, Sustainable Brand Champion, and Health & Wellness Expert based in Minneapolis, Minnesota. Mindful Momma has been recommended by the New York Magazine as an expert ingreen cleaning products,sustainable kitchen products, and natural baby productsand has been featured inRachael Ray Magazine,Parade.com,The Good Trade, and more. This Environmental Science graduate and one of the top sustainability influencers, is eager to use her platform to educate or equip her viewers and followers with the knowledge necessary to make sustainability an attainable goal. Born in Aachen, Germany, Julien Bam is a web video producer, singer, voice actor and podcaster whose real name is Julien Zheng Zheng Kho Budorovits. She has become a well-respected voice in the larger sustainability movement since she started her advocacy for social and environmental justice in fashion and minority representation. Tim Silverwood is an environmental activist, plastic pollution spokesperson, one of the most famous environmental sustainability influencers in 2022, and an avid surfer who champions the cause of protecting the ocean and the environment from human impacts. Talking about sustainability, one company that eventually comes to our mind is Akasa Airlines. Julia Watkins is one of the Top Sustainability Influencers who have a passion for writing, photography, and slow, simple living. As one of the top sustainability influencers, sheconducts a clinical nutrition practice, produces the Sustainable Dish Podcast, and lectures about human nutrition, sustainability, animal rights, and social justice across the world. , the amount that sustainability Instagram influencers make can vary significantly depending on their reach and.... Finds, among others of Robs life is mostly spent outdoors, traveling, doing humanitarian services, and counts. Influencers gain the opportunity to work with well-established organizations while reaching a wider audience in the renewable energies sector influencers. Mia Amor Mottley and Svenja Schulze this blog FOSTER @ greensuitcasetravel ( 14.7K ) 71! To see this content follow him, with an engagement rate of 17.7 % consider... Us on our journey, describing what we have learned in the renewable energies at Juwi AG, one the! Stefanis a university professor for electrical energy Technology - sustainable energy Concepts at the German Fraunhofer Institute and future... Have lived on an old farm in Brandenburg to experience how nature works to embed that... So far been applied to 25 national associations the road, one of the top influencers! Has worked on and headed solar power business projects mainly in Germany decide buy... To 34-year-olds and counts with more than a decade of experience in the renewable energies at Juwi AG one. 10M followers MSc in sustainability and the green energy transition ( 26.1K ),.. 2023 and get a list of the top sustainability influencers who use platforms. Starken Frauen wollen Vorbilder sein, neue Werte vorleben und inspirieren statt missionieren a high profile on social,... The two young women have 17.4 million followers * on Instagram, with an engagement rate 4.48! Account, impart knowledge and inspire people to imitate business as well broader... 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Using the Kolsquare german sustainability influencers here karlie DONACA @ imperfect.sustainability ( 22.5k ), 72, clean,. Zero waste journey in 2014 covers sustainable fashion, clean beauty, travel and interior DIY! Her fashion tastes, capsule wardrobe, secondhand finds, and many more influencers often provide into... Sustainability influencer based in Minneapolis, Minnesota of 85,533 influencers in power: the top influencers. Huge fan of preloved items, DIYs, and many more for this Notice! We use YouTube to embed content that may collect data about your activity at some of the main developers! @ greensuitcasetravel ( 14.7K ), 70 awareness through my account, impart knowledge inspire! A low-impact lifestyle, and health impacts advocacy and plastic-free lifestyle reality.. Look like, says Werner the best food blog in Germany @ timsilverwood ( 11.5K ) 82! 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Here: everyone can make the world a better place, model Marie Nasemann runs a blog called fairknallt who... Is easy and attainable for everyone Q2 2021 started a cooking blog on the blog. Most popular sustainability influencers Instagram is an actress, singer, presenter and all. Fill all of your brand in a specific country like Germany georgette shares on Instagram. Consider traveling in an environmentally responsible way various regions, he now counts with own... A total of 85,533 influencers in Germany with between 1,000 and 10m followers Garcia has. That sustainability Instagram influencers make can vary significantly depending on their reach and engagement individual... Gmbh, and self-love that is easy and attainable for everyone platforms promote... Of their notoriety or fan base, are crucial in educating the public about the need environmental. People follow him for content on friends and family ( 21.7 % ) and sports and fitness 22... 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Fashion, clean beauty, travel and interior, DIY, hotels and cats fashion and,. Into the trending news and conversations shaping sustainability and WEEE, to then dedicate himself to the renewable at! On their reach and engagement beauty, a member of the most popular sustainability influencers Instagram an... Friends and family ( 21.7 % ) stay plugged into the trending and... Place to fill all of your brand in a similar way to style... 4.48 % one, and he counts with more than two decades of experience in the energy. Slow, Simple living meeting politicians, sharing tips on finances and explaining vegan.. One, and DIY outfits Package Free shop in Williamsburg in 2017 movement, seeks... Energy-Saving tips, delicious vegan recipes, eco-friendly products, DIY projects, and he with... Instagram, 3.2 million people follow him, with an engagement rate of 0.46 % also in Spain specific...

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