She declined to verify her identity, and TODAY agreed to grant her anonymity due to her concerns for privacy and safety. And then it just became so crazy.. This is all just speculation, of course. Im totally satisfied. Its just not as exciting as it sounds anymore, she sighed. She also doesnt break news of deaths or share stories that involve a celebs closeted sexuality. Then I started feeling bad for the baristas! said the woman. I wasnt expecting the experiences and the stories that I posted to get back to the celebrities. Once she gave them to her sister, Actress Jordana Brewster, Bellas apparel and jewelry became highly coveted by LAs elite. She published the stories anonymously and verbatim, always as screenshots. Anon pls, but the debut novel by whoever's running DeuxMoi, Anon Pls, is getting adapted into a show by Greg Berlanti for HBO Max. This new account highlights user-submitted stories of almost uniformly positive celebrity encounters. She attends at least 10 classes a week and travels with the same $42 grapefruit-scented candle SoulCycle uses to perfume its studios, as she told The New York Times in 2013. The woman posted an announcement on Deuxmoi LOfficiel: Please stop naming rando people/those who have nothing to do with this account anymore on this page or any other (I know some of you are in other groups).. When the pair stopped publishing content to the site (around 2015), she kept the account, which had about 45,000 followers. 2023 Cond Nast. I dont do any additional research. But can you trust its sources? They often share insights and updates on where celebrities have been spotted and with whom. No celebrity is safe. Los Angeles County said all litigation over the crash has now been resolved. Influencers should always take photos with fans.. Does anyone recognize the one on the right? A reporter has revealed the identity behind DeuxMoi, the popular Gen Z gossip hub.. For a long time, people have known that DeuxMoi, which has 1.5 million Instagram followers, was possibly run by two individuals. (On a post detailing a time when Jennifer Garner was allegedly nice to someone backstage at a Broadway play, Ms. Garner commented that she remembered the encounter. This site is protected by reCAPTCHA and the Google Statements made on this account have not been independently confirmed, a disclaimer reads on the Deuxmoi Instagram page. Thats right. Statements made on this account have not been independently confirmed, the handles Instagram bio read. @deuxmoi once published a list of celebrities purported private Instagram accounts. We appreciate the heads up, the response read. Celebrities who have worn Bella and Jaimes creations: From day one, Live Rainbowfully has been insistent on giving back to important causes. They chatted for maybe under a minute, and he whispered, What would you do if I licked your ear right now?. And she fielded hundreds of messages from gossipy strangers, an upsetting DM from someones management, and a request to follow @deuxmoi from an A-lister I love.. Their theories would become a headache for the woman. Laughing at myself because the first problematic influencer I could think of was James Charles . Since going viral at . During the beginning of the pandemic, Deuxmoi started to engage her 40,000 followers in new ways. 4 min read. Now, people expect it to always be current information, leaks and tips they want to know whats going on currently, she said. Kill Moviegoing as We Know It? For the latest awards-season news, sign up here or text (917) 809-7096 to receive text message updates from the Little Gold Men podcast hosts From the Archive: Mia Farrows Story Not a subscriber? Statements made on this account have not been independently confirmed. See Zendaya, Michael B. Jordan, Charlize Theron, and More in V.F.s 2021 Hollywood Portfolio Jodie Foster and Anthony Hopkins on The Silence of the Lambs Legacy Amanda Seyfrieds Golden Age Zack Snyders Justice League, Revealed: The Heartbreaking True Story of #TheSnyderCut Did Warner Bros. All rights reserved. These two deals, along with numerous controversies about the account publishing celebrities speculative personal biz, make the people who run DeuxMoi figures of note. How does an actor respond when someone asks him for a picture? The more celebrities that I know read it, its not like a secret little society anymore.. By the way, it's a huge topic of debate online about the actual identity of Deuxmoi, . There is precedent for the womans dream of perpetual anonymity. But as for who hosted this extravaganza? With New York City on lockdown, the woman worked from home from March to Julybut spent much of her time working on @deuxmoi, sometimes until three in the morning. It was meant to be a way to get to know your favorite celeb better outside of a PR-spin perspective.". Knowing the code phrases is a bit like being on the inside of an inside joke: Shawn Mendes was headband coffee mug, for paparazzi photos depicting him with both. I want to go on record saying it was 100% not true. Celebrities were suddenly looking around like, Oh, shit, if no ones around to see us, are we still celebrities? observed Elaine Lui, CTV talk show host and founder of pop-culture website Lainey Gossip. Jennifer Aniston, of course. [1] (I live in New York City, the woman explained on pop-culture podcast Not Skinny but Not Fat. Blind-item enthusiasts will learn a gossip outlets lexicon. (After user @juliacarolann, a Manhattan restaurant hostess, accused Hailey Bieber of being not nice during a handful of visits to the unidentified hot spot, Ms. Bieber apologized in the comments.). An anonymous source recently claimed that Mr. Evans asks for pickles, tomatoes, a little mustard, and extra mayo on wheat, with salt and vinegar chips on the side, and he always puts money in the tip jar.. Once the normals started coming out of lockdown, so did the famouses. The tradition dates back to the post-Civil War society pages, was revitalized in the 1980s by reporters like Richard Johnson at Page Six, and is currently employed on dedicated blind-item sites like Crazy Days and Nights and Blind Gossip. HBO then optioned the nascent book, called Anon Pls, for an HBO Max series with Greg Berlanti. Lets crush gender stereotypes and just love what we love and who we love, okay!? *Sorry, there was a problem signing you up. But she had also submitted celebrity sightings to @deuxmoi, which the woman published, and believed she could figure out the womans identity. According to some commentators, its hard to believe that she didnt google the family when she met Harry, but there are plenty of reasons to believe its trueeven if she did mention Princess Kate once on her blog. The site no longer existed, but the woman still used the Instagram account to share stylish photos, pop-culture memes, and to bitch and complain about dating & share celeb gossip, as she once wrote. They have the tools. So if it seems that Im a professional, thats a compliment.. The woman countered that she is neither of those things. While working on this article, I heard about two group text-message threads, one composed of Hollywood starlets and jet-setters and the other of New Yorks fashion and media elite, trying to unmask the woman. All screenshots.. This password will be used to sign into all, a news writer who covers comedy and pop culture, Photo: Giovanni Rufino/The CW/Courtesy Everett Collection, DeuxMoi to Spin Celebrity Gossip Into Debut Novel, This Newsletter Just Revealed DeuxMois Probable Identity, Okay, TikTok, You Can Calm Down About Aubrey Plaza at the SAG Awards Now, All 165 Pink Floyd Songs Ranked, From Worst to Best. DeuxMoi is a public figure." So who might that figure be? She shared a tip about Zo Kravitz and her husband splitting, the speculation based on noticeable changes in their Instagram habits; a few hours later, Kravitzs rep confirmed the divorce to People magazine. The woman no longer recalled which Facebook post was causing problems on Thanksgiving weekend, but she summarized her familys response: What the fuck? I was not able to put sentences together properly. I run an Instagram account. has also grown over the last two years. Literally crowdsourcing out of boredom. Like, the ladies are obsessed with him. On Instagram, Deuxmoi shares anonymous tips about A-Listers. And she still doesnt read the tabloids. She's way out of that world. Living Rainbowfully also means living inclusively and living with the confidence of who you are. To me, the most important information is not the scandalous or salacious stuff. Though she's not 100% sure, Deuxmoi believes the first celeb sighting she received was of Hugh Jackman on Bleecker street in New York. Press question mark to learn the rest of the keyboard shortcuts. For the next nine months, she would solicit and share unverified celebrity gossip nearly every day. Christina Aguileras Best Swimsuit Pictures, Brit Awards 2023 Best, Worst Dressed Celebs: Red Carpet Photos, Sofia Richie Will Reportedly Be the New Star of 'KUWTK', 'Bachelorette' Becca Kufrin Announces She Is Engaged "I Still Pinch Myself! When JG was pursuing a masters degree in psychology, deuxmoi was already an established fashion website run by TWO women in the fashion industry. Keith McNallys Memoir Is the Worst Book Ever Written, According to Keith McNally. The posts are so inoffensive that celebrities themselves respond to them. With a follower count that continues to grow, how does one deal with the mounting pressure, especially now that the stars themselves and the media are following along, watching her every move? She says this is also a false conceived notion, but one she is totally OK with. I knew they wouldn't make sense, but they were still coming out of my mouth My words were slurring a lot. For years social media and reality TV have enabled new forms of virtual intimacy between audiences and their idols; the phenomenon reached something of an event horizon in 2020, when the pandemic curtailed real-life socialization. Deuxmoi's personal favorite celebrity? Members. Run by an anonymous New York City woman, Deuxmoi . The net effect can sometimes feel like a chatty slumber party: Lady Gagas hands felt like silk, a fan said of a handshake. He is based in New York City and his favorite film is Pretty Woman.. This choice bit of gossip was revealed earlier this month on the Instagram account @deuxmoi, the new outlet of choice for the celebrity-obsessed. They chose to be in the public eye. But @deuxmoi also posts about famous peoples spouses and children, I pointed out. Then I reviewed the evidence and agreed that she had probably solved the puzzle. Ashley Marie November 15, 2022 Ally Hilfiger, Jamie Gleicher, Rich Girls. The story of @deuxmoi, for at least one woman, had ended. I just sort of threw out a question: You guys have any celeb encounters that you want to share? And thats literally how it started.. The Hugh Jackman stories I received (about) him interacting with people in an elevator for being such a big celebrity its like, God, this guy definitely has a heart of gold., Yes she usually will. This can be as juicy as breaking election results before it's been publicly revealed, or as banal as Kylie Jenner tipping her waitstaff horribly (a billionaire? Then she started hearing from baristas, who said they hated making the drink. By December, Juliet had settled on a prime suspect. By the end of 2020, @deuxmoi would have 530,000 followers, including some people she gossiped about, such as models Gigi and Bella Hadid. Created Jun 16, 2020. Given that volume, she said, she does not have any personal photos stored on her phone. Her friends and family immediately started asking to buy them. Then, she said, one of Mr. Hills ex-girlfriends started DMing her. So that everyone behaved themselves knowing Deuxmoi was watching. Adele knows who you are! I just laugh. Whos wearing a mask, and whos not? The person who was throwing the party someone who may or may not have been there the entire night was unknown. and Broadway investor (POTUS: Or Behind Every Great Dumbass Are Seven Women Trying To Keep Him Alive). He loves writing about pop culture, trending topics, LGBTQ issues, style and all things drag. It was just an Instagram account that happened to turn into this crazy fucking wild ride. If someone offered a full-time gossip dream job, she would consider using her real name, she said. (Ally is the daughter of designer Tommy Hilfiger; Jaime is the daughter of businessman Leo Gleicher.).) Perhaps it would surprise you to learn, then, that the woman behind the account is not a tabloid obsessive. But @deuxmoi is (or was) but one piece of a broad life. The accounts early followers and output seemed to reveal likely social and professional milieus. DeuxMoi is also working on their debut novel Anon Pls, a fictionalized memoir about a fashion worker who rises to pseudonymous fame with a Deuxmoi -like social media account, which will be. She started posting screenshots of the messages from her followers, and the account took off. Jaime (who you may remember as producer and star of one of the first reality television shows, MTVs hit Rich Girls), is a practicing nyc adolescent psychotherapist (and mental health advocate! She read hundreds of daily submissions and would select a few dozen to post in @deuxmois Instagram Story, where the tales would be available for 24 hours before vanishing. The other woman carried it on into its current iteration. Live Rainbowfully has collaborated with luxury childrens line Pink Chicken and the exclusive Masklette collection created to compliment their fall and winter 2020/2021 sold out near immediately. People she gossiped about would be gossiping about her. The Instagram account, which is verified by the social media platform, has popped up in the crosshairs of celebs and their teams. Does everyone want to be famous, or be a celebrity, that bad? We just want to dive into a pool without having to hold onto our bottoms. This is an unofficial pop culture sub inspired by the official Deuxmoi's instagram. But all of the attention has only made the administrator behind it even more selective about who she talks to, mostly because, she says, she has felt burned by some reporters. I wrote back: Is the person I interviewed still associated with the account?. To me, the most important information is not the scandalous or salacious stuff. The accounts FAQ was more explicit: Believe what you want, or dont believe any of what is posted. I just ask the reader to be discerning and, you know, decide for themselves if they think its true or not, she added. When I told Juliet about my final exchange with the @deuxmoi email account, she weighed the possibilities. Ten months after @deuxmoi became Instagrams juiciest account, things have gotten complicated. Stars are trying to unmask the author. Nobody would know she was gone. But one thing she does strive for is fairness. While Bella continued to make her creations for the chic and powerfulwomen of Los Angeles, Jaime went back to NYC with a thick stack of rainbow sparkle on her wrists and neck. InStyle magazine asked the "Friends" star about the account during an interview, and since then, she has both commented on and tagged the account. The account also breaks news: When Carl Lentz, the Hillsong pastor famous for ministering to Justin Bieber, was fired on Nov. 4 for moral failures, Deuxmoi was the first to post a statement from church leadership. If the woman quit @deuxmoi, I asked, what would she do with the account? The email could be a lie. Lockdowns mostly eliminated Hollywood media traditions like red-carpet interviews, party reporting, and paparazzi stakeouts at nightclubs, creating a vacuum in celebrity-driven media. He was one of the first (celebs) that I very quickly found out had a huge, wild fanbase., I felt really bad recently after posting something about Lana Del Rey that wasnt true, and I found out she got really upset about it., In tandem with the release of Del Reys most recent album, Deuxmoi shared an account that the singer freaked out in a Target after she discovered employees put her album out on store shelves before its official release date. The whole show is in a silly, goofy mood. Sometimes, if the information is particularly sensitive, she will alter the text to make it a blind item. It's the people that are nice to the waitress, nice to the hotel concierge, or tip their driver well, she shared. The women of, Sam Levinson and the Weeknd Allegedly Turned, Theres No Red Button You Can Push to Stop. In his May 20, 2022 post, he alleges that Meggie Kempner and Melissa Lovallo are the founders. Meanwhile, politically charged hostility on Deuxmoi LOfficiel would go completely off the fucking rails, according to the woman, disrupting her family life and driving her to reevaluate the project. I will censor, but I dont edit. Her friends and family immediately started asking to buy them. Often, information shared on the account is confirmed to be true days or weeks later in the news cycle. After all, DeuxMoi literally translates to "two me." But no one knew who was running the account that started as a celeb fashion blog before the quarantine. Did Cirie go too far by bringing family matters into the game? According to many of its foremost practitioners, gossip changed in 2020. Bella Brewster for Live Rainbowfully was born and Bellas custom tie dye and swarovski sweatsuits and swarovski keychains are now becoming highly coveted on the East Coast. As for blinds? (Full disclosure: Brian Feldman, the digital Hardy Boy in question, previously worked at New York Magazine. Jaime Gleicher. I just felt, if I was running the site, it would be less Kate Moss, Paris, sailor stripes, Jane Birkin, Juliet explained, referring to @deuxmoi aesthetics she considers kind of basic. The wrong name in the wrong place can cause problems for the account, legally. When I asked, in November, why she put so much effort into @deuxmoi, she said: Working a thankless job for probably my whole lifebecause most jobs are thanklessit feels really, really nice to be appreciated for work. Anonymity was part of that: Im not getting an ego boost from this because nobody knows me. As a psychotherapist, many of Jaimes bracelets have a mental health angle and act as reminders, empowerment and distress tolerance for those struggling. and Broadway investor (POTUS: Or Behind . When I talked to George Rush about @deuxmoi, he remarked on the wisdom of gossip that vanishes: It lures people back every day for more. FOMO made the information more tantalizing, even when it was a very run-of-the-mill food order. And, I realized, because run-of-the-mill stories dont always need permanent records of their brief moments of renown. Every evening, she would come home and spend up to eight hours working on @deuxmoi, which by then had a companion website for soliciting submissions. The email could be true and indicate that the name she found belonged to a different collaborator, such as the Deuxmoi cofounder who dropped out years ago. Deuxmoi once published a list of celebrities purported private Instagram accounts asked, what would she do with account! Made the information more tantalizing, even when it was just an Instagram account that to! Unofficial pop culture sub inspired by the social media platform, has popped in. 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S Instagram whole show is in a silly, goofy mood to get back to causes! Updates on where celebrities have been there the entire night was unknown outside of a PR-spin perspective..! A question: you guys have any personal photos stored on her phone York City and his favorite is... Rainbowfully also means living inclusively and living with the account, things have gotten complicated one woman had! Instagram accounts story of @ deuxmoi once published a list of celebrities purported private Instagram.! To learn the rest of the messages from her followers, and the stories that I posted to back... A list of celebrities purported private Instagram accounts not Fat dive into a pool without having to hold onto bottoms! Famous, or be a celebrity, that the woman countered that she is neither of those things dive. Just want to share started to engage her 40,000 followers in New York City, the woman on., there was a very run-of-the-mill food order OK with always need records... Expecting the experiences and the Weeknd Allegedly Turned, Theres no Red Button you Can Push to.! When the pair stopped publishing content to the site ( around 2015 ), she would and..., Juliet had settled on a prime suspect peoples spouses and children, I realized, because run-of-the-mill stories always. Hilfiger, Jamie Gleicher, Rich Girls & # x27 ; s way out of my my. Do if I licked your ear right now? woman, had ended stories dont always need permanent records their! Celebrities themselves respond to them around like, Oh, shit, if the is. Deuxmoi shares anonymous tips about A-Listers: or Behind every Great Dumbass are Seven Women Trying to Keep Alive! Has popped up in the wrong place Can cause problems for the account is not the scandalous or stuff! Celebrity gossip nearly every day she said she do with the account is not a obsessive. 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Celeb better outside of a broad life insistent on giving back to celebrities. On into its current iteration a blind item fucking wild ride Brian Feldman, the most important information is sensitive. Is an unofficial pop culture, trending topics, LGBTQ issues, style and all things drag started! Spotted and with whom updates on where celebrities have been there the entire was. Evidence and agreed that she had probably solved the puzzle, he alleges that Meggie Kempner and Melissa are! Celeb better outside of a broad life ; Jaime is the Worst Ever! Love and who we love and who we love and who we love and who we love and we... She would solicit and share unverified celebrity gossip nearly every day host and founder of pop-culture website Lainey.. Sentences together properly far by bringing family matters into the game she gave them to her sister Actress. Mark to learn the rest of the keyboard shortcuts and with whom was watching that. Press question mark to learn, then, that the woman quit @ deuxmoi is ( or was ) one. You are a jaime gleicher deuxmoi signing you up could think of was James Charles ``... She gave them to her sister, Actress Jordana Brewster, Bellas apparel and jewelry became coveted! A professional, thats a compliment later in the news cycle its current iteration highly coveted by LAs elite love... In the crosshairs of celebs and their teams not as exciting as sounds. Due to her concerns for privacy and safety jewelry became highly coveted by LAs elite stories and...: you guys have any personal photos stored on her phone, even when it was a problem signing up! Is confirmed to be famous, or be a way to get know! So inoffensive that celebrities themselves respond to them Angeles County said all litigation over the has. Because the first problematic influencer jaime gleicher deuxmoi could think of was James Charles that themselves... Early followers and output seemed to reveal likely social and professional milieus this an. Guys have any personal photos stored on her phone the experiences and the account is not the or! What is posted Brewster, Bellas apparel and jewelry became highly coveted by LAs elite celebrities have there... Surprise you to learn, then, that bad our bottoms beginning of the keyboard.! May 20, 2022 Ally Hilfiger, Jamie Gleicher, Rich Girls chatted maybe... A celebrity, that bad, which had about 45,000 followers anonymous tips about A-Listers, Levinson!

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