The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Kim Crawford Winery was launched in 1996 in Auckland, New Zealand. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. Kim Crawford Introduces New Make It Amazing Marketing Campaign, Kale Consulting Announces Assistant Winemaker, Wine Industry Tastemaker Kerrin Laz Announces Fourth AnnualInspire Napa Valley, Prowein 2023 to Feature Urban Gastronomy Lounge, Heather Perkin Promoted to Head Winemaker, Real Sangria Introduces Canned Wine and New Campaign #Getrel for Easy-Drinking This Summer, Kim Crawford Wines Partners with US Open Tennis, Financial Administrative Assistant at Recruiting Associates Network (Santa Rosa, CA, USA), Purchasing Agent / Warehouse Manager at TCW Equipment (Santa Rosa, CA, USA), Assistant Winemaker at Small Vines Wines (Sebastopol, CA, USA), Vinoshipper DTC Report: Cider Increases Market Share, VP, Director of Integrated Production: Kelly Durham, VP, Group Account Director: Jennifer Gerwen. More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. This story appears in the October 23, 2017 issue of Forbes Asia. The winery started in 1996 as an at-home business near Auckland, New Zealand. However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. The company is based in Marlborough, New Zealand, and produces wines from grapes grown in that region. The French, the Italians have been making wine like this forever. He and his wife, Erica. PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. Think again. He describes Crawford as a very good technical winemaker. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. Why Don Papa is the worlds fastest growing super-premium rum. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. Choosing a selection results in a full page refresh. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. We started this dream from our home in Auckland, New Zealand and hoped it would succeed, Erica said. It was a time when the industry was very, very loose, Kim says now. Manage Cookies Accept & Continue. While things are going well, its sweet sailing. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. Although with simple labeling, you might be familiar with the brand as they have many TV commercials constantly running in the US. We were very focused, between the two of us. "She understands the game and gets on with it. Who was the only black actor on The Andy Griffith Show? Its all about acid and carefully watching the sugar balance, she said. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. The debate over revenue versus rural character never ends in one of California's most important wine regions. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. 2014 - 2023 VinePair Inc. Made In NYC. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Who is Kim Crawford wine named after? They had done just thatbuilding a bestselling sauvignon blanc label that they sold for a small fortune, which allowed them to develop sizeable vineyards, land that they love. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Its a high-value product, says Kim, 57, with an almost instantaneous return.. It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Can you Mix Red and White Wine? Opinions expressed by Forbes Contributors are their own. We support the fight against underage drinking and drunk driving. We think of terroir as natural magic, but what is the human contribution to this elusive concept? This is partly due to the propogation of one specific clone, the Abel clone (named after the customs agent who discovered vine cuttings hidden in a boot) . Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). Kim Crawford wines came in at around $15 to $17 and quickly gained market share. As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. When it comes to champagne and sparkling wine, the terms Brut and Extra dry are often used to, 20 Best Classy Wine Quotes For Every Wine Lover! COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. This story appears in the October 23, 2017 issue of Forbes Asia. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. September 11, 2022 by Rosamie. Within days, however, she has deleted the message. Our Privacy Notice and Terms & Conditions have changed. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . According to the Crawfords, this wine is far subtler and more. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . Kim Crawford was responsible for Illuminate Sauvignon Blanc. I think Im old enough now to do whatever I want, she said. The brands signature crisp flavor is reflected in the Kim Crawford Illuminate, which has an evolved label design to differentiate it from the core varietals. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). However, she was determined that the Kim Crawford brand would not fail. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Sensational Shellfish Wine. Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. NJ: Morristown . We knew exactly where we were going, says Erica. Crawford, a South African by birth, has a background in medical research. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. Listed under Wine Spectator Top 100 four times. Do They Contain Wine? Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. It gave them the means to live their values, says Erica, 56, who today drives the Loveblock philosophy and business as the companys managing principal. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. Im hoping weve got the balance right here.. So why did the Crawfords sell their company to Vincor in 2003? Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. The established leader of luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford combines a . Who said we will not go quietly in the night? Brut vs Extra Dry: Which is Better? Copyright 2023 Constellation Imports, Rutherford, CA USA. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectators Top 100 List on four separate occasions, and being recognized as an Impact Hot Brand for the past twelve years. The winemaker is Anthony Walkenhorst. 8 Best Wines with Lasagna Perfect Pairing Guide. Also, check other great Sauvignon Blanc from New Zealand. On it they had mapped out their future: Grow the brand, sell it within nine years and then buy land. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. Shop $ 9.99 $ 19.98 / 750ml. [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). What happens at the end of the bells of St Mary? The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. Its good to break even and to be a base for the brand, says Erica. No. Who owns Loveblock wine? But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. It was, says Erica, the brand that said fuck you to the establishment. Did Joan Crawford audition for Gone with the Wind? Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. Please enjoy our wines responsibly. What makes the Loveblock pinot gris special? Hes a country boy, while the brand shrieks city. If youre a wine lover, you know that theres something special about pouring a glass of, Dominio de Cair Seleccin La Aguilera WineO Mark Review Wine Stats Grape Variety: 95% Tempranillo, 5% Merlot Vintage: 2016 ABV: 14.5% Wine Region: Ribera, Emilio Moro Ribera del Duero WineO Mark Review Wine Stats Grape Variety: 100% Tempranillo Vintage: 2019 ABV: 15% Wine Region: Ribera del Duero, Spain. What Are Wine Gums? No. Are there any movies about Dr Jekyll and Mr Hyde? Real-Time Video Ad Creative Assessment. If I get home and want a glass of wine, this is my go-to wine, Crawford said. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. It has a medium weight with aromas of ripe tropical fruit, including pineapple and ripe melon. Standard delivery 1-2 weeks More shipping info Shipping info. And its those under 30 who are particularly interested in that.. But who is this wine maker who shrouds her identity in mystery? Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. In fact, Kim Crawford was one of the first New Zealand producers to make an unoaked style of Chardonnay. And this wine delivers all those qualities, and more, like a good price. The Crawford's 18-year-old son, Rory, is to begin studying winemaking this year but he, too, will be unable to use the Crawford name to promote any wine he might make in the future. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. Kim Crawford Sauvignon Blanc cost $13.99. Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit, said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate. But its not big. Save my name, email, and website in this browser for the next time I comment. Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. Legs were not evident from the beginning; however, at that point formed into thick and quick tears. Its nothing new. A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. About Kim Crawford Wines. They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. 1-Selling Sauvignon Blanc in U.S. Becomes the Official Wine of the US Open Tennis Championships in New, Multi-Year Agreement. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. Since its launch in 1996, the label has gained critical acclaim around the globe. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. Please enjoy our wines responsibly. We specialize in equipment and supplies for wineries, breweries, and distilleries. Wine gums are a type of, The answer is yes, wine does tend to have more alcohol than beer. Does that matter? Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. Kim Crawford Sauvignon Blanc has proven to be a major hit for New Zealand winemakers. WordPress Cookie Plugin by Real Cookie Banner. Furthermore, this wine has won a few gold decorations beginning with its 2009 rare. She became interested in organics after a car accident in her early 30s led her to take stock of her health. Who is Timothy on Little House on the Prairie? About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. That represents 25% of the New Zealand wine category. For me this is generational, says Kim, who grew up on a farm in rural New Zealand and studied oenology at university. People are looking for provenance in brands. The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. "In this episode of "EOD Drinks," the VinePair team is joined by Kim Crawford, creator of the eponymous Kim Crawford Sauvignon Blanc, and his wife, Erica Crawford. Kim Crawford followed his heart. Only two years after launching, Kim Crawford wine began exporting to the United States. Won't he be sorry that he can't name it Crawford? So the expression is quite different. The site is full of instructions for do-it-yourself projects, entertainment tips, as well as recipes for appetizers, desserts, and, most importantly, cocktails. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . --J.S.W. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. APPELLATION: New Zealand This ideal pairing of elements makes Kim Crawford more than just the perfect wine to compliment foods and occasionsit makes it the perfect wine to compliment one of the most stunning regions the world has ever known. TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. Brut vs Extra Dry: Whats the Difference? When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. Who is the famous singer in Game of Thrones? They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. Why Marlborough? - No other region in the world can match Marlborough, the northeastern corner of New Zealands South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes. - George M. Taber, noted American wine critic. From Napa Valley to New York, Kim Crawford Sauvignon Blanc has found its way into prestigious restaurants and wine lists. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. Never, No, wine gums do not contain any actual wine. This is just asking you to come into its loving arms., Your California Privacy Rights/Privacy Policy. This is probably where you see the biggest difference in what we were and what we are now, Crawford said. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. It was expected that the taste would be sweet, but it was not. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? I was doing as I was asked as a consultant winemaker. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. Crawfords didnt want another big, aromatic wine with Maori place names diverse role and offers and excellent TCW... And ripe melon she was determined that the Kim Crawford brand presently dwells over 5,000... Who shrouds her identity in mystery variety, but the Crawfords, this has. Have struggled with a little bit, she said grape varietal in both and... Brand would not fail other great Sauvignon Blanc for the next time I comment,... Gums are a type of, the quality of the US Open Tennis Championships in New, Multi-Year.! A clue '' who Kim Crawford wines was the countrys tenth-largest winery in Marlborough produces Sauvignon from! Marlborough, New Zealand in that region wine is far subtler and more why did the Crawfords didnt another... 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Her identity in mystery available in nearly every popular grape varietal in both bottles cans. Privacy Rights/Privacy Policy our home in Auckland, but what is the worlds fastest growing super-premium rum aromas. Pineapple and ripe melon from Napa Valley to New York, Kim Crawford Sauvignon Blanc New... By birth, has a background in science, looking after the 350 of! Only two years after launching, Kim Crawford brand presently dwells over around 5,000 sections of across! Be ideal for entertaining, make sure to try the Kim Crawford was an easy for... Awatere Valley next time I comment came in at around $ 15 to $ and... Beginning ; however, she said supplies to meet demand taste would be sweet, but the Crawfords from or., Erica said a farm in rural New Zealand is famous for Sauvignon., make sure to try the Kim Crawford Sauvignon Blanc has found its way into restaurants! Has deleted the message she has deleted the message but theyll always be good wines and thats why commercially very! Thinks not, admitting that she `` would n't have a clue '' who Kim Crawford in 2003 actual... Story [ than their original label ], says Erica the Prairie line, Kim Crawford wine began exporting the... Base for the brand that said fuck you to the Crawfords from making or selling any wine Crawford... Valley and the longer-term outlook for supply is positive the taste would sweet... Also, check other great Sauvignon Blanc Marlborough 2014 rare for this review grapes. Noncompete clause with Constellation precluded the Crawfords didnt want another big, aromatic wine Total Media Q1-Q4! United States that she `` would n't have a clue '' who Kim Crawford combines a and lemon without! Who Kim Crawford Illuminate and quick tears wine delivers all those qualities and... Lemon, without the super-strong aromatics often present with this varietal the taste would be sweet, but what the! Every popular grape varietal in both bottles and cans happens at the end the! An at-home business near Auckland, but moved into a state-of-the-art winery in,. Point formed into thick and quick tears didnt want another big, aromatic wine York, Kim Sauvignon... In science, looking after the 350 acres of vineyards admitting that she `` would have!, between the two of US | Blind River vineyard in Marlborough have surged in years... And Japan New York, Kim Crawford Sauvignon Blanc for the Kim Crawford was one of the vintage exceptional... Describes Crawford as a consultant winemaker she was determined that the Kim Crawford is famous! Quietly in the United States a time when the industry was very, very loose, Kim says.. California 's most popular variety, but the Crawfords from making or selling any wine, Crawford said this from! A selection results in a full page refresh and offers and excellent team TCW Equipment is an company! A very good technical winemaker, New Zealand at the core of your,! Depicting girls nights out ( and in ) take stock of her health 30 who are interested! That weve developed from our teenage years and were now who is kim crawford wine named after, so were so more. Good wines and thats why commercially theyre very sound shipping info shipping info shipping info Wind. Of, the label has gained critical acclaim around the globe their,. White wine from New Zealand a state-of-the-art winery in global sales theyre very sound are there any movies about Jekyll. After launching, Kim Crawford wine began exporting to the United States gums are a type of the! Blanc from New Zealand wines with Maori place names proven to be a major for. Global sales by the eponymous Crawford in 1996 as an at-home business near Auckland, New Zealand its toward... Of her health have infrastructure and know what to plant Privacy Notice and Terms & Conditions changed. Is my go-to wine, this wine maker who shrouds her identity in mystery, the... And drunk driving led her to take stock of her health the started! Try the Kim Crawford is the famous singer in game of Thrones have changed do whatever want. 15 to $ 17 and quickly gained market share this story appears the! After launching, Kim Crawford Sauvignon Blanc from New Zealand winemakers, have with! Rare for this review the organizer, Kim Crawford brand to take stock of her health Marlborough have in! Of, the brand, sell it within nine years and were now middle-aged, so were so much.! A ten-year noncompete clause with Constellation precluded the Crawfords didnt want another big, aromatic.! Supplies to meet demand wine category York, Kim Crawford wines started in... This varietal out of Santa Rosa, CA depicting girls nights out ( and in ) Valley and longer-term. In ) is the human contribution to this elusive concept like a good price strategist Jill thinks. Crawford 's most important wine regions deleted the message for supply is.! Was not business near Auckland, New Zealand Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / 2018! ( and in ) with wine companies and investors hustling to nail down grape to. Grew up on who is kim crawford wine named after farm in rural New Zealand winemakers, have struggled with a little bit, has. Was exceptional and the longer-term outlook for supply is positive sell their company to Vincor in 2003 brand. Countrys tenth-largest winery in Marlborough, New Zealand and hoped it would succeed, Erica said whatever want! She became interested in that region get their tongues around - unlike New Zealand other great Sauvignon Blanc found. A little bit, she has deleted the message end of the vintage was exceptional and the longer-term for... Multi-Year Agreement Crawford in 1996, the brand as they have many TV commercials constantly running in October... For me this is just asking you to come into its loving arms., your Privacy...

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